Project Overview

Client: Pitchto.vc, an AI-driven startup matching founders with investors
Industry: SaaS, Fundraising Tech
Timeline: May – July 2025
My Role: Product Designer (via SunCycle Agency)

At Pitchto.vc, I was responsible for designing the end-to-end user experience of the MVP. The platform helps early-stage startups connect with relevant investors using AI-driven matching, and my role focused on making onboarding effortless, matches relevant, and the fundraising workflow streamlined.

Challenge

For early-stage founders, fundraising is often overwhelming: endless pitch deck iterations, cold outreach, and difficulty finding the “right” investor. On the investor side, deal flow is noisy and unfocused. Existing tools lacked smart matching and created more friction than clarity.

Goals

• Design a lean, launch-ready MVP focused on matching founders with relevant investors.

• Reduce onboarding time for busy startup teams.

• Create a clean, scalable design system for rapid iteration.

• Ensure the product feels professional, efficient, and founder-friendly.

My Contribution

1. Discovery & Strategy

• Collaborated with the founders to define core personas: early-stage founders and seed/Series A investors.

• Analyzed fundraising workflows to spot bottlenecks in pitch submission and investor discovery.

• Scoped the MVP to prioritize onboarding and matching features.

2. Design Experience

• Designed an onboarding flow that reduced setup time from ~15 minutes to under 4 minutes.

• Built a smart investor-matching dashboard with industry, stage, and geography filters.

• Designed founder and investor profiles with clear, relevant data to streamline decision-making.

3. Visual & Brand Design

• Developed a modern, professional visual identity appealing to both founders and investors.

• Built a component-based Figma design system to scale with upcoming features like pitch tracking.

4. Cross-Team Collaboration

• Worked closely with engineers to integrate AI-driven matching smoothly.

• Coordinated with business development to ensure UX supported investor–founder engagement goals.

Results

• Delivered a launch-ready MVP with a seamless matching experience.

• Reduced onboarding time by 70%, enabling busy founders to get started quickly.

• Positioned Pitchto.vc as an AI-driven alternative to traditional fundraising platforms.

Design Solution